| Touch screens are an input device generally layered on top of an electronic visual display. Interactive displays uses an information processing system which requires the user to give an input or control it. It gives users the similar experience on desktops and public venue displays such as on mobile devices and tablets. The interactive display enables users to interact directly with what is being displayed instead of using a mouse or any other peripheral device. The touchscreen can be operated using one’s fingers or the movement of the hands. The sensors of the touchscreen can effectively locate and detect the touch over its display area.
Interactive displays are used mainly in kiosks which have applications in the financial, government, information, retail, ticketing and check-in, gaming, and healthcare segments. Interactive displays are increasingly used in touchscreen monitors and video walls. The interactive touch provides an intuitive and fast interface for users and enhances the user experience as they are compact and easy to use. Other products such as interactive tables, whiteboards, video-wall screens, and monitors also make use of interactive displays.
The global interactive display market is expected to register a CAGR of 11.9% between 2015 and 2020 The Asia-Pacific region is expected to dominate the market at a CAGR of 14.3% between 2015 and 2020.
Factors that are driving the interactive display market include reduced cost, assured ROI from interactive display products, and increasing panel sizes, and more customer engagement with the interactive displays. However, the major restraints for the growth of the market are the higher cost of customization of interactive touch tables and low implementation of interactive whiteboards. The increasing usage of interactive displays in the healthcare and entertainment applications is expected to create several opportunities for growth in the market.
Source: Research and Markets Ltd
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